CEREMONIES OF DISAPPEARANCE: A CRITIQUE OF IDENTITY, Time Magazine
The Japanese photographer challenges that cliché by creating large, color photos of herself in which she wears elaborate costumes that reference a wide range of subjects, from haute couture and indigenous cultures to the canon of Western painting. By constantly changing what at first appears to be a self-portrait, Yoshida says, "I am basically saying that there is no such thing as a self-portrait," she says. "Each of these photographs is actually a ceremony of disappearance. It is not an emphasis of identity, but the opposite: an erasure of identity."
Born in Tokyo in 1963, Yoshida came of age in a tradition-bound culture where the conservative attitude towards the role of women left her alienated and unhappy. She studied literature and worked in fashion, which allowed her to hone her creative eye, but she remained frustrated. Over her father's objections, she enrolled in the Tokyo College of Photography. Even after she had her degree in hand, she felt her options for a creative career in Japan were limited and moved to France to escape those stifling confines.
"Since I fled my homeland to escape the mortifying servitude and humiliating fate of Japanese women, I amplified through my art a feminist stance of protest against contemporary clichés of seduction, voluntary servitude of women, identity and the stereotypes of gender," Yoshida says.
Yoshida critiques the idea of a firm and unchanging identity in a variety of ways, most obviously by physically changing it. In her Brides series, she often photographs herself in indigenous garb that she borrows from museums. Meanwhile, in her Paintings series, she and her husband repurpose items from the archives of Spanish fashion designer Paco Rabanne. But no matter what the source material is, Yoshida riddles the final product with playful anachronisms and cross-cultural references that undermine its perceived authenticity. The Paco Rabanne garments and accessories, made between 1965 and 2000, are themselves full of unusual materials, from plastic bottles to CD-roms. Yoshida adds a twist by refusing to wear them as intended: shoes become headdresses while dresses become hats. Yet another twist comes when you realize that Yoshida's odd remixes actually reference paintings from Western art history, from Caravaggio to Picasso to Warhol. The fact that many of her images are nearly monochromatic threatens to drown whatever individuality that may remain. Finally, Yoshida often displays her images on walls in overwhelming numbers, thus minimizing their specialness.
The end result is evocative of Cindy Sherman, another artist who dons costumes in front of the camera and who even references art history like Yoshida. And while the meanings of Sherman's work reside in its surfaces, Yoshida's work provides the artist with an internal, metaphysical space. "Art is above all the experience of transformation," explains Yoshida. "All that's not me, that's what interests me. To be there where I think I am not, to disappear where I think I am, that is what matters." In the end, perhaps the photographs themselves are simply evidence of this performance. But it is interesting that Yoshida, an artist who is driven by the denial of the self, has made them with such a singular and memorable voice.
Time Magazine, 2012.